Hyderabad, 17th August 2024 : Phenom, a global leader in Intelligent Talent Experiences, today announced the successful rejuvenation of Bakshikunta Lake, Ameenpur, in the BHEL region of Hyderabad. This project, a cornerstone of Phenom’s Corporate Social Responsibility (CSR) initiatives, As the first company in Telangana and Andhra Pradesh to take up a lake rejuvenation initiative, Phenom sets a new benchmark in environmental sustainability. Partnering with Shri Anand Malligavad, known as the “Lake Man of India,” Phenom spearheaded the transformation of Bakshikunta Lake into a thriving, ecologically balanced water body.
The inauguration event saw the presence of Chief Guest Shri Arekapudi Gandhi, MLA of Serilingampally, alongside other distinguished Guests of Honour such as Mr. Shiva Kumar Naidu Killu, IAS, Commissioner for Lakes, Mr. Mahe Bayireddi, Co-Founder & CEO of Phenom, Mr. Hari Bayireddi, Co-Founder & COO of Phenom, and Smt. Manjula Raghunath Reddy, Corporator of Chandanagar.
Shri Arekapudi Gandhi praised the initiative, stating, “The restoration of Bakshikunta Lake stands as a powerful example of how collaborative efforts between government, industry, and community can drive meaningful environmental progress. This project not only revives a crucial natural resource but also sets the tone for future sustainable developments across the state.”
Emphasising the Phenom’s broader mission, Mr. Mahe Bayireddi, Co-Founder & CEO of Phenom said, “At Phenom, we strive to make a lasting impact that transcends business goals. The restoration of Bakshikunta Lake represents our unwavering commitment to conserving natural resources and elevating the quality of life in the communities we serve. We are proud to contribute to this pivotal environmental initiative.”
Echoing this sentiment, Mr. Hari Bayireddi, Co-Founder & COO of Phenom, added, “Our vision extends beyond innovation in technology; it includes driving sustainability. By revitalizing Bakshikunta Lake, we hope to inspire others to take similar initiatives that contribute to the collective wellbeing of our planet.”
Reflecting on the project’s significance, Shri Shiva Kumar Naidu Killu, IAS Commissioner for Lakes, said, “The Bakshikunta Lake rejuvenation demonstrates how corporate initiatives aligned with government support can deliver transformative environmental outcomes. This is a vital step toward building sustainable urban ecosystems for future generations.”
Shri Anand Malligavad, whose expertise was instrumental in the project, noted, “Restoring Bakshikunta Lake showcases the powerful results of prioritizing ecological restoration. This project serves as a model for how community driven efforts, supported by corporations like Phenom, can lead to the revival of natural ecosystems.”
The rejuvenated lake now stands as a vital water source for the surrounding community, which numbers around 1,00,000 people. The project also included the construction of a children’s play area, further enhancing the lake’s impact on the local population. The support from GHMC, the Telangana government, and local residents was much appreciated and crucial to the project’s success.
Today, the rejuvenated Bakshikunta Lake stands as a vibrant ecosystem, home to diverse flora and fauna, and a critical water source for local communities. Phenom’s steadfast dedication to sustainability continues to lead initiatives that foster environmental stewardship, ensuring positive, long-term impacts on both nature and society.
